The word “traffic” is misleading. Web marketers often talk about the humungous number of hits they can fetch for a website, but do you know that hits do not mean anything? For that matter, even casual traffic does not mean anything! What is relevant is targeted traffic – targeted traffic is represented by a group of web surfers who are most likely to buy your product. It is this class of web surfers you must target with your Internet marketing campaign(s) – hits and casual traffic will not sell your products.

The biggest advantages of targeted traffic are sales and more sales. When a customer buys your product and is very happy with its performance, he will recommend it to many of his friends. Think of how this will work if you sell just 50-60 pieces – You will keep receiving customers because you have attracted targeted traffic and made a few sales! So, how do you increase targeted traffic – here’s how:

1. Search engines can get you maximum traffic. So, while writing content on your website, you have to include high-priced keywords that are relevant to your content and popular with search engine users. Here is how you can figure out such keywords:

(i) Research for keywords relevant to your content at the Google keyword research tool. You will be able to locate it at Google’s adwords “Keyword Tool External” section
(ii) Check the pricing (bid amount) of the keywords using your Google AdWords account
(iii) Choose the most popular keywords and incorporate them strategically into your content and remember not to excessively stuff keywords all over the content.

2. Next, you have to increase the number of links pointing to your website. If many backlinks point to your site, your popularity with search engines will rise. This is so as the search engine’s algorithm considers each valid backlink as a vote in favor of the site. However, the links must come from sites featuring content and not from content-less link farms. The thing to do then is to exchange links with content-rich sites to help your site become more popular. This leads to your Google PR (PageRank) to go up dramatically, resulting in a corresponding surge of targeted traffic.

3. You own a website, so you must have an expert knowledge on your business. Write a report about your business (of course, without revealing its secrets) or on any relevant subject that you are an expert on and give it away for free – not only will people download it; the links contained in the report will point back to your site and will go on to increase its popularity with direct customers.

4. Get original articles written – do not touch PLR articles as most of them are spun – and distribute them to reprint directories. Remember to include a resource box at the end of each article that talks about your website and links to it. When such articles are published by other website owners looking for content, they link to your website making it more popular with search engine algorithms.

These are 4 easy ways of increasing targeted traffic. By using these approaches effectively, you will be able to drive high levels of targeted traffic to your website, thus increasing the chances of you generating more revenue.

pieter van der gulik is an authority on web traffic sales conversion providing valuable advice at http://www.returnontraffic.com where you can learn more about internet web site marketing. click here to gain access to free online marketing success software and his free landing page optimization whitepaper.

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