In order to make money you need to learn the art of argument. In virtually every moneymaking idea there are arguments that will have you believe the idea is too far fetched to be useful. Should your idea make it to the development phase you will likely encounter arguments about the ability of your business to last when compared to other similar businesses. How will you argue your point?

We are surrounded by those who are infused with negative thoughts in relations to our potential success. Any possible reason for why we should avoid doing something will be brought up and expounded on. Why? Most of these well-intentioned people believe they are saving us from ourselves. They wholeheartedly believe they are looking out for our best interest.

If we can get past the first two arguments then we are faced with an ongoing third argument. That argument can come in the form of potential customers who are willing to convince us they have no need for our product or service.

I am firmly convinced that the ability to argue (kindly, but firmly) is a key to success in business.

What happens when you get a sales call? Do they accept your first denial of their service or product? No, they argue. They back up and come at you from another angle.

Imagine a sales call like this…

“Good afternoon, I’m from the Acne Shoe Company and I have some great shoes I’d like you to look at today.”

“I’m not interested.”

“Oh, well, okay. Sorry to bother you. Have a nice day.”

That’s not going to happen. Why? Because these sales associates understand that in order to allow the individual to see themselves using the product or service they need to consider the full merits of the case. If you can’t argue effectively your customer may never come to a full understanding or appreciation of your product or service.

It’s sort of like going into court and having the prosecuting attorney say, “I think the defendant is guilty.”

You expect your lawyer to make a rebuttal, but he just sits there and says, “Well, okay, if that’s what you think.”

Lawyers understand the subtle beauty of the argument. You can help others understand something they would not have been able to by simply observing, making a judgment call and deciding there is no need for your entrepreneurial enterprise.

Whether your business deals with individuals face to face or via the Internet you need to work to defuse arguments and arm your potential customers with information they can use to understand and accept your product based on full disclosure.

No one wants someone defensively arguing with them, which is why argument is an art in moneymaking ventures. When it is pursued correctly it serves to disarm and engage. When done incorrectly it offends and builds walls that keep customers out.

Don’t become weary of the argument. Learn to embrace it and use it to enhance the awareness others have in your business. Use it to grow trust in your product. Use it to demonstrate the passion you have for your business.

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